Table of Contents


"Being a product manager is about making compromises between what your team can accomplish within a given period of time and what your customers absolutely need." Rohini Vibha So you want to manage a product? - What no one tells you about the role


  • Build what the customer wants to buy
  • Build what the customer needs
  • Build what the customer likes


Make your first step conducting potential user interviews. That’s right – talk to people. – Amanda Stockwell

Steve Jobs once explained how Apple approaches product development by first asking "What incredible benefits can we give to the customer? Where can we take the customer?" – Joshua Kerievsky

Requirements engineering

Key Performance Indicators (KPIs)

Product/Market fit


Market research

The dangerous pit so many rookie entrepreneurs, both technical and non-technical, fall into is limited market and customer research on their end. The assumption is that once a website is built the sales will just start rolling in. I assure you this is not the case. –

Minimal Viable Product